J. Carson Black is the critically-acclaimed author of the Laura Cardinal series: Darkness on the Edge of Town, Dark Side of the Moon, and The Devil’s Hour. Her phenomenally successful Kindle Edition of her crime thriller, The Shop, has sold more than 60,000 copies since its publication date in March 2011.
Born and raised in Tucson, Arizona, she was inspired by Stephen King’s The Shining, to write her own horror novel, a ghost story titled Darkscope, set in the historic mining town of Bisbee, Arizona. Darkscope was published by Kensington Publishing Corp. and she never looked back.
Now the award-winning author of eight novels published by NAL, Kensington Publishing Corp. and Dorchester Publishing–and in France, Germany, and Norway, Black has partnered with digital publisher Breakaway Media to publish her novels in the digital space. She lives in Tucson, Arizona. More information about her work can be found on her site.
How We Came up with The Laura Cardinal Series Covers
by J. Carson Black
When my publisher (and husband) Glenn McCreedy at Breakaway Media and I decided to put up my three Laura Cardinal crime fiction thrillers, the first thing we thought about was cover art.
Readers of crime fiction and thrillers would be our primary audience. So we asked ourselves these questions.
What should a thriller look like?
Should the books be unified in some way?
Should they have the traditional look of a big publishing house? And if we chose to go that route, what kind of product did we envision?
We knew right away that we wanted to emulate the look of a big publishing house. But what kind of book? Hardcover? Trade paper? Or mass market paperback? We decided to go for the premiere option—hardcover. Hardcover is big, weighty, and looks important. We wanted to add that kind of “weight” to our books, to signal that my thrillers were worthy of such treatment, and so we studied the hardcovers that were nominated for Edgars last year. The Edgar Awards are for crime fiction, mystery, and thriller, so our books fit right in.
We noticed right away that the fonts were simple and big. The background art was good, but it was the backdrop for the title and the name of the author.
Looking at the Edgar Award covers and the covers of some of my favorite thriller/crime fiction writers: Michael Connelly, Robert Crais, Joe Finder, etc., we got a general idea of the subject matter, and learned that the cover art itself was secondary to the name and title. But the books had a certain “thriller look,” which I can’t really define except to say, after looking at hundreds of them, we know it when we see it.
We unified the book covers by using the same, simple print font, and made that font as big as we could.

DARK SIDE OF THE MOON: Part of the book takes place on the freeway through the Mojave Desert. We found a stunning photo of a road through the desert. We incorporated the same large, tall, simple font we used for DARKNESS. The colors were different enough that you wouldn’t mistake one book in the series for the other. We put the cover up, but as beautiful as it was, it lacked…something. Glenn wanted to put in a small nuclear symbol (which figures into the story). It looked like a stupid little kite-shaped sticker---awful! Then it occurred to us: Don’t go small – go big! A nuclear symbol is a scary thing. So we made it larger, and that symbol really made the cover.

You won’t mistake one book for the other two because they are all different colors, but they are unified enough by the fonts to brand the books as J. Carson Black books---thrillers and crime fiction.
Recently, we decided to bundle all three Laura Cardinal mystery/thrillers into one book. Now what?

It’s important to brand your books. Are they romance? If so, what kind? It’s important, too, to link them in some way, so people can think, “That’s a so-and-so book.” And it’s important to differentiate them so the reader won’t by the same book twice.