My nickel, as Stant asked for it: I have to be true to the story. I never know where a tale will take me. Each one is a new journey and I'm not one to plot ahead of time, so I'm as surprised as you are by what pops up on my keyboard the first time around. If a story calls for a happy ending, then one will be provided, but if it doesn't, I won't cave just to satisfy my readers. I write the stories I want to read. If I can't entertain myself, then it's not worthy of being read by you. Sometimes my characters deserve happy endings. Sometimes they don't.
What about you demon hunters? Do you think a horror story should NEVER have a happy ending? Feel free to post a response here and then hop on by Stant Litore's Zombie Bible to see what others have to say.
As always, happy writing and happy reading to all!