RALEIGH, NORTH
CAROLINA – (January 16, 2012) –
Whether
books have been published traditionally or through self publishing routes, it is
important for every author to know effective ways to promote their books.
Someone can be the best writer in the world, but if people don’t know about
their book, they won’t have many sales.
“It
is crucial, when you self publish your book, that you in turn do things to
promote it,” explains Sarah Gilbert, director of sales at Lulu (www.lulu.com), a
self publishing company. “Taking the time to promote your book will result in an
increase in sales, recognition and success, without a
doubt.”
Here
are 5 ways to promote self published books:
1.
Start
blogging.
Blogging can be an effective way to build a platform. Using the right search
engine optimization (SEO) words can help draw in traffic to the blog. Blogs can
contain written posts, or even video posts. Use it as a way to connect
withcurrent fans, and create new ones.
2.
Give
talks.
Giving talks or book readings can be an effective way to get noticed. Offer to
give them atlocal book clubs and libraries, or even do an online virtual book
tour, engaging in webinars.
3.
Connect with
media.
Many media outlets can be helpful in getting a book or author noticed. Send a
press release, or work with a public relations agent, to contact local radio,
television, and print media outlets. Offer to do talks, be a show guest,
etc.
4.
Send review
copies.
Many people review books, either on blogs or in print. Sending out some review
copies, with a nice note enclosed, can be a good way to get them interested in
choosing the book for a published review.
5.
Use social
media.
The power of social media cannot be denied. Whether using Twitter, Facebook,
YouTube, or something else, these are effective ways to connect with people and
spread the word. Make it a goal to get connected.
“Book sales
really come down to people knowing about the book in the first place,” adds
Gilbert. “The job of every author, whether self published or not, is to let
people know about your book and why they should read it. Make an effective plan
of action for marketingyour book, and then work toward it each
month.”
Lulu, a self
publishing company that was founded in 2002, provides complete services to
authors. Their self publishing service is provided free, and authors retain all
rights, as well as 80 percent of all profit from sales. To learn more about
using Lulu’s publishing tools, log onto www.lulu.com.
About
Lulu
Lulu.com,
founded
in 2002, is a company that specializes in independent publishing. The company
has 1.1 million creators and has 20,000titles added to their collection each
month. They offer their service for free and authors keep up to 90 percent of
the profits when their works sell. Lulu provides anyone with the ability to
publish books, eBooks, mini-books, photo books, calendars, cookbooks, and travel
books. To learn more, visit the website at
www.lulu.com.
1 comment:
Hope you're feeling better Nora. Interesting post. X
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